Newspaper Readership Stats

The latest stats from Nielsen are interesting.

2011 2010 Change %
NZ Herald        570,000        599,000 –      29,000 -4.8%
Waikato Times 94000 96000 –        2,000 -2.1%
Dominion Post 232000 231000           1,000 0.4%
The Press 233000 228000           5,000 2.2%
ODT 105000 97000           8,000 8.2%
Sunday News 259000 280000 –      21,000 -7.5%
Sunday Star-Times 537000 533000           4,000 0.8%
Herald on Sunday 382000 379000           3,000 0.8%
NBR 58000 69000 –      11,000 -15.9%

The South Island is doing well, with the ODt up 8% and the Press 2%.

The Dom Post is constant, the Waikato Times down 2% and the NZ Herald down 5%.

Both the SST and HoS have small increases, while Sunday News down 8%.

The huge drop is the National Business Review, whose readership dropped 16%.

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