TVNZ7

I’ve blogged at length before on TVNZ7. I have praised a number of programmes on TVNZ7, but noted that their audiences were miniscule (seem to range from 0.1% to 0.4% of the population) and that trying to make TVNZ both a commercial and a public service broadcaster is doomed to failure (as former CEO Ian Fraser has noted).

I’d like to see other broadcasters (including Sky) apply to NZ on Air to broadcast some of the better shows that were on TVNZ7 such as Court Report, Media 7, Backbenchers and The Last Word. But at this stage I’ve not heard any are.

Clare Curran has blogged a number of things:

I am drafting a private members bill which would ensure TVNZ7 had adequate funding to continue. But a private members bill goes into a ballot with around 60 other bills and it’s the luck of the draw as to whether it gets pulled out. If it did, it would be interesting to see the support for TVNZ7 and public service television across the House. I think the government might find itself outnumbered.

The bill has no chance of achieving anything, and is a last minute publicity stunt (nothing wrong with those, but let’s not pretend it is something different). The bill hasn’t even been drafted yet (most MPs draft the bill then announce it), and could not possibly be passed by 30 June. Hell even it was drawn out of the ballot, I doubt it would even have its first reading by 30 June.

There are two schools of thought. The government’s view  is that public service television can continue to be funded by NZ on Air funding programmes on commercial channels. The problem with this is that the most interesting programmes are not shown in prime time.

True, but with the growing use of PVRs and TV on demand on the Internet this is less of a problem.

There’s a strong argument for a complete revamp of the sector and the Broadcasting Act. For a  new independent public service TV channel separate from TVNZ. For requiring commercial channels, including the pay TV channel Sky to contribute. For even a small levy on internet connections to enable a new service to embrace the broadband environment and develop more Kiwi content that is accessible to Kiwis.

I really do hope Labour adopt this Internet tax as policy and campaign on it.

I am not against there being a public service television broadcaster, but the appropriate funding mechanism would be taxes – just as Radio NZ and Maori TV are funded. And no I do not advocate increased funding in these tight fiscal times. I think one could seriously look at a ABC or BBC style combined radio and television broadcaster within the current Vote Broadcasting.

There’s a strong view that if TVNZ7 was able to continue, and however it is funded, it should be completely separate from TVNZ control and influence.

I agree with that. You can not be a public service broadcaster and a commercial broadcaster. Choose one, not both.

Clare quotes Judy Callingham:

The channel itself should be a  totally separate entity, run by a separate organisation. Whether that’s a trust, a government entity or a company is a detail that can be worked out later. What is important now is to remove the channel from the control of TVNZ  altogether – mere editorial independence isn’t enough.

The separate entity could still use TVNZ studios and staff and equipment if need be.  It would hire them, just as private companies do. It would, and should, expect mates’ rates, but it shouldn’t expect to use the facilities for nothing, although perhaps the cost could be absorbed and become a paper addition to TVNZ’s annual dividend.

This would never work long-term in my opinion. TVNZ would always prioritize itself and other customers over an entity paying very little for its facilities.

Also this model overlooks one of the reasons why TVNZ7 had such dismal ratings. TVNZ never promoted TVNZ programmes in prime time on other channels. Trying to run a stand-alone broadcaster on $15m a year would inevitably fail. This is why the model of a larger combined pubic service broadcaster is better. One could promote the better TV programmes on radio, and vice-versa. There would also be synergies where (for example) something shown on the Court report could be followed up on Radio NZ the next day. When did you ever see One News follow up something from TVNZ7? Very rare.

Going on about “saving” TVNZ7 sounds good, but it was always a flawed model. What the debate should be about is how to best get quality public service programmes onto television. Is it purely NZ on Air or should it be all through a dedicated public service broadcaster or something inbetween? And how do you make it affordable in our current fiscal environment.