The economics of sex and love

The Herald reports:

In fact, Adshade argues that almost every option, every decision and every outcome in matters of sex and love is better understood by thinking within an economic framework; the supply and demand of our intimate needs, if you will. Adshade proves, through a number of global studies, that our decisions in matters of sexual relationships are made with a firm grasp of economics, whether we realise it or not. Now she has compiled all the research into a new book, Dirty Money: The Economics of Sex and Love.

Sounds a good book. Annoying not available at Amazon, only Amazon UK which won’t sell to my Kindle.

The number of women going to university has gradually increased so there are now 130 women for every 100 men. “Although you might think that fewer men means that women are having fewer relationships because there’s a shortage of men, when we look at the evidence, the shortage of men on college campuses is actually increasing promiscuity,” notes Adshade.

Because women are competing for scarce numbers of men, the men are getting to determine what kind of relationships they are having. “In the past if a man wanted a woman to sleep with him he would have to at least take her on a date or something like that,” says Adshade. “Now that it’s so much more competitive, they don’t even need to do that, they just need to send a text message.

Or a snapchat!

It’s an interesting story because the increase in female education is in part fuelling the hook-up culture.”

Interesting.