TVNZ’s social media rules

Rachel Glucina writes at the NZ Herald:

Ex-BBC consultant Michele Romaine, on contract with TVNZ’s news and current affairs department until the end of the month, has this week installed a rigid social media policy, dubbed “The Rules”, which has some journalists and presenters claiming it’s censorship gone too far.

TVNZ stars have been put on notice: follow The Rules or suffer the consequences.

So what are they?

But The Diary has obtained a leaked copy of the document in which staff are expressly forbidden from “expressing personal opinions that could compromise NCA’s [News and Current Affairs’] objectivity and independence”.

Online observations or anecdotes by reporters must be “confined to matters of intelligent insight”.

How silly. I like tweets from journalists that reveal a bit of their personality. It humanises them.

But Twitter should only be used for “newsgathering, showcasing our news and current affairs content, and promoting TVNZ and your own professional profile”. In other words: plug, plug, plug.


However, former head of news and current affairs Ross Dagan, who left TVNZ in March, was in favour of reporters and presenters showing more depth and personality by sharing personal opinions on Twitter and conversing with One News viewers.

He told The Diary that Seven Sharp journo Heather Du Plessis-Allan had found the right mix – strong reporting on the issues and fun, personal revelations on Twitter.

Yep, Heather rocks. Her tweets are great.

Ruth Wynn-Williams was told off after filing personal holiday snaps from Rarotonga on her private Instagram page.

The striking blonde posted holiday pics, including bathing in a bikini and drinking cocktails with her boyfriend Matt Gibb, host of TVNZ’s U Live.

Ruth was disciplined for that? How disgraceful. As an indirect shareholder in TVNZ I protest!

“The use of profanities,” say The Rules, “are not acceptable”.

How about when trying to get Winston to agree to an interview? 🙂

UPDATE: Someone has a sense of humour at the Sunday Star-Times. The official SST twitter account tweeted (since deleted):

For clarification, the @SundayStarTimes twitter account operates outside The Rules #fucktherules



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