Is Wheedle still going?

Stuff reports:

New homegrown competitors to Trade Me, which include Wheedle, are “nowhere to be seen”, chief executive Jon Macdonald told several dozen shareholders at the company’s annual meeting in Wellington.

Is Wheedle still going? I don’t know anyone who uses it.

But he warned investors that the company was facing tough competition from overseas e-commerce firms which were selling online to New Zealand consumers.

Without improvements, Trade Me risked “falling behind” when it came to providing the experience people now expected when shopping online, he said.

“To be straight with you, that means spending more,” Macdonald told investors.

“That means we expect our growth to be subdued in the coming year.

“While we will remain a high-margin business, we do need to grow our team and increase our marketing spend.”

Not sure Trade Me needs marketing. I think what they need is to continue to have an excellent easy to use auction site.