How not to launch a party

1. Don’t have Whale Oil release the strategy for you
2. Don’t have people find out that those media types who have been saying such nice things about you, are on the payroll
3. Don’t have as your proposed central strategy a policy to bribe an entire electorate by giving them free Internet
4. Consider reading electoral law before you announce a party to launch your party, so you don’t have to cancel it at the last moment.

This has been the political equivalent of the launch of Wheedle!