The NBR paywall

NBR has given some details around its paywall, as the Herald confirms they will introduce one in early 2015. Some details:

  • 3,000 individual subscriptions (at $230 each = $690,000)
  • 300 business subscriptions
  • NBR gets 55,000 visitors and 300,000 pageviews a day
  • Total revenune for NBR Online around $1 million a year
  • Print circulation revenue around $2,850,000

I’ve often cited NBR as a rare paywall model that works. They get the mix of free and non free stuff right, and they provide analysis and news you can get elsewhere. People won’t pay for news stories that are covered on a dozen other sites, but they will for quality analysis.


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