In the last week, I’ve noticed that when I book a Wellington Combined cab, I now get a text from them as the taxi is about to arrive.
This is a good innovation from them, and no doubt driven by the fact that passengers have shown with Uber they really appreciate getting alerted to when their vehicle is near.
This is how you should respond to a competitor with a new business model – by changing your own. The text alert isn’t quite as good as seeing the car’s location on a map, but it is a good improvement. Certainly makes a difference on wet days, not having to go outside until the car is here.