Plain packaging for food being pushed

Christopher Snowden quotes the Guardian:

Selling high calorie foods in could help in the battle against obesity according to a leading researcher who has won a share of the most lucrative prize in neuroscience for his work on the brain’s reward system.
The colourful wrapping and attractive advertising of calorie-rich foods encourage people to buy items that put them at risk of overeating and becoming obese in the future, said Wolfram Schultz, a professor of neuroscience at the University of Cambridge.
Yes every item in a supermarket must be sold in a plain brown wrapper. People must be protected from themselves by the morally superior.

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