Newspaper circulations plummet

These are the latest ABC figures. We don’t know how much the Herald has dropped, because they no longer take part. That in itself is telling. Their figures must be disastrous if they no longer get them audited. To have the leading newspaper in NZ no longer reveal audited circulation is huge.

The main Stuff newspapers have all declined a further 16% or so since 2019, which is huge. Within a couple mroe years they won’t even qualify as a major newspaper (pver 25,000).

What I find interesting is comparing them to the ODT. In 2008 the Dom Post and Press had circulations twice as large as the ODT. Today they are almost the same size.

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