It doesn’t cost millions to just use both names


The cost to rebrand more than a dozen government departments, which primarily use Māori names, could be “millions”, according to marketing experts.

It doesn't need to cost anything. All people want is both the and Te Reo names in publicity and releases so people understand what the entity is. There is no need for new logos, just a directive to include both names.

also note that when departments decided to make their te reo name their primary name, that presumably cost money also – but did cover that cost?

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