I blogged yesterday about a study that concluded fewer people would take up smoking socially if smoke-free rules extended to areas outside bars. It was based on a massive 13 interviews.
I wondered how many media outlets reported this study, and how many used their judgement that there is nothing newsworthy in a study of 13 people that purports to reach conclusions that are applicable over the entire population.
Well the answer is depressing. This is a list of media outlets that gave near uncritical coverage to this study of 13 people.
- Radio 531pi (news)
- Radio Live Drive (Brent Impey)
- Radio Rhema (Andrew Urquhart)
- Newstalk ZB (Larry Williams) (which to be fair had a go at the small size)
- Radio Dunedin
- Radio Rhema (news)
- Radio Live (news)
- Stuff website
- Herald website
- Adelaide Advertiser
- Launceston Examiner
- NZ Herald
- ODT (again)
- TVNZ7 6 pm News
- TVNZ7 News at 8
Not bad for a study of 13 people – more media mentions than actual participants.Tags: dodgy stats, Media, smoking