100% failed

May 24th, 2013 at 3:00 pm by David Farrar

The Dom Post reports:

The national agency has successfully defended a complaint to the Advertising Standards Authority laid by Fiji-based sustainable transport researcher Peter Nuttall, which was not upheld.

Mr Nuttall laid the complaint in March and said New Zealand could be the most pristine environment in the world.

“But it ain’t. Instead, we are saddled with short-term, narrow-focused profit-driven free marketeers more interested in spin-doctoring a myth to the world,” he said.

Takes a special kind of person to try and sabotage his own country’s tourism campaign. No wonder he lives in Fiji.

His complaint was backed by controversial freshwater scientist Mike Joy, who made headlines in November when he questioned the integrity of 100% Pure.

You’re either being malicious, or a moron, if you take a slogan as a literal statement of fact.

I look forward to the Greens and their supporters complaining about the following slogans also:

  • Arkansas – The Natural State; how dare they claim to be natural when they have cities
  • Idaho – great Potatoes, Tasty Destinations; where is the peer reviewed evidence their potatoes are great?
  • Iowa – is this heaven?; a blatant false statement
  • Michigan – Pure Michigan; Will Nuttall and Joy complain about Michigan also?
  • Vermont, naturally; Another hideous false claim as they also have cities
  • Pure Russia; I suggest they complain in person to Mr Putin
  • Switzerland Get Natural; Gnomes are not natural
  • Maldives: Always Natural; Clearly false

I wonder if those other countries have to put up with the same idiocy?

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16 Responses to “100% failed”

  1. queenstfarmer (782 comments) says:

    Takes a special kind of person to try and sabotage his own country’s tourism campaign

    I suppose the Greens are special, in a way.

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  2. Peter (1,712 comments) says:

    Greens: The Smart Party

    That’s another one of those slogans not meant to be taken literally….

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  3. dime (9,972 comments) says:

    the greens are wankers.

    they don’t care what damage is done in order to achieve THEIR vision for the world.

    im not sure which is the most dangerous religion out there, islam or the green religion.

    either way, what a freakin moron.

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  4. Harriet (4,969 comments) says:

    WTF?

    These same dumb idiots have gone from telling us that any increase in carbon above 0.002 % in the atmosphere is the end of life on earth – with all those emails, hockey sticks and an Al Gore advertisment!

    To now telling us that by not being quite 100% pure – is being totally inacurate, untruthful, false, and down right fucken dishonest and ecomomicly ruiness?

    …well……..based on their past work…….I agree with them. :cool:

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  5. James Stephenson (2,173 comments) says:

    They should go to Melbourne and sit in a traffic jam behind a licence plate saying “On the Move”…

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  6. James Stephenson (2,173 comments) says:

    Also…when is the above mentioned scientist going to change his name to Mike Misery?

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  7. Shazzadude (529 comments) says:

    look forward to the Greens and their supporters complaining about the following slogans also:

    Arkansas – The Natural State; how dare they claim to be natural when they have cities
    Idaho – great Potatoes, Tasty Destinations; where is the peer reviewed evidence their potatoes are great?
    Iowa – is this heaven?; a blatant false statement
    Michigan – Pure Michigan; Will Nuttall and Joy complain about Michigan also?
    Vermont, naturally; Another hideous false claim as they also have cities
    Pure Russia; I suggest they complain in person to Mr Putin
    Switzerland Get Natural; Gnomes are not natural
    Maldives: Always Natural; Clearly false

    None of those slogans attempt to quantify their statement with figures (i.e. 100%) so are left open to interpretation.

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  8. dubya (235 comments) says:

    I guess if we’re applying this standard of literal interpretation to slogans, then everyone in Wellington has HIV…

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  9. Peter (1,712 comments) says:

    None of those slogans attempt to quantify their statement with figures (i.e. 100%) so are left open to interpretation

    NZ: Totally Pure
    NZ: Maxed Out On Pure
    NZ: Pure To Three Decimal Places (Approximately)

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  10. insider (1,028 comments) says:

    Hey shazza, exactly what does that 100% refer to? Seems undefined to me.

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  11. Peter (1,712 comments) says:

    Dannevirke: “Take a Liking to a Viking.” I like Vikings.

    Hamilton: “More Than You’d Expect.” I don’t expect much.

    Glenorchy: “Gateway to Paradise.” Sounds like a brothel

    Ohakune: “Where Adventures Begin.” Also sounds like a brothel

    Mosgiel: “The Pearl of the Plain.” Nothing plain about Mosgiel

    Amberley: “Take Your Time.” Nothing else to do, really.

    Nelson: “Live the Day.” ‘Cause we close at night.

    Lower Hutt: “We’ve Got the Lot.” Herpes, especially.

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  12. dubya (235 comments) says:

    Peter, you may be onto something there. Lower Hutt truck stop knock shop ‘The Quarry Inn’ (BYO chisel?) had the fantastic slogan “Easier than your wife, cheaper than your girlfriend” on their billboard a few years ago…

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  13. hj (6,995 comments) says:

    Takes a special kind of person to try and sabotage his own country’s tourism campaign. No wonder he lives in Fiji.
    …………..
    Next it’ll be *his own countries * real estate market

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  14. Caleb (479 comments) says:

    I clicked on this thinking:

    The west’s immigration policies…

    liberal tolerance..

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  15. emmess (1,428 comments) says:

    I think Mr Joy needs to changes his name because he sounds like a fucking total kill joy but Mr Nuttall has no need to because he sounds all nuts.

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  16. Doctor Who (52 comments) says:

    Commerce versus science. Dr Mike Joy is right to draw our attention to pollution of the waterways and so on but wrong to do it in a way that appears to undermine tourism.

    The places tourists go are generally “pure”, it’s some other places that are not. Farmers used to treat rivers as drains.

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