Calorie labels for alcohol

The Herald reports:

Labels revealing how costly a glass of wine or beer could be in terms of weight gain could soon be on the way, as the Government explores making them mandatory.

manufacturers already label drinks with standard drink measurements and some voluntary health warnings.

Now, the Government is considering adding another requirement – labelling the number of kilojoules each drink contains.

I am 100% in favour of this. If we want people to make informed choices, then knowing the energy level of what we eat or drink is the best way to do that. Almost all other food and drink sold has calorie counts – it has been strange that alcohol does not.

Personally I think including such information would have a significant impact on how much some people drink. I know I drink far less now, knowing how much weight you put on with a few beers or wines.

Food Standards has commissioned a cost-benefit analysis on the concept, including looking at how energy labels might change buying and consumption.

Good.

Eric Crampton is less enthused, and has some sensible suggestions about how to reduce the burden of any regime:

  • Exempt small-batch products;
  • Exempt imports;
  • Require vendors selling exempt products to put up a notice somewhere saying “The alcohol in one standard drink provides 290 kilojoules.”

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