Under 1% of kids receiving working for families subsidy

The NZ Herald reveals that less than 1% of children eligible for a childcare subsidy through Working for Families are getting it.

Now bear in mind the Government spent $15 million on WFF advertising, so what can we conclude about this advertising?

I conclude that the advertising was totally misdirected. They spent $15 million or so on flashy TV ads whose main purpose was to make people vote Labour, rather than actual helpful targeted advertising to make families aware of relevant parts of the package.

I would say $2 million spent just on direct mail, and a two-way call centre would have been far more effective.

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