Newspaper & Magazine Stats

The regular newspaper/magazine readship and circulation stats are out, and of course every publication finds a way to make it sound like good news for them.

Below are the changes in readership (the more important figure for most) over the last year, and where available the changes in circulation (usually over last six months).

  1. readership up 10.7% (circulation up 0.1%)
  2. up 10.5% (up 0.1%)
  3. Metro up 3.1% (down 8.2%)
  4. Dominion Post up 1.2% (down 2.7%)
  5. up 0.7% (down 1.1%)
  6. NZ Herald down 0.3% (down 3.3%)
  7. down 1.0% (down 0.5%)
  8. Investigate down 1.5%
  9. Otago Daily Times down 1.9% (down 2.5%)
  10. Computerworld down 2.7% (up 0.1%)
  11. Net Guide down 2.9%
  12. Sunday News down 3.0% (down 4.6%)
  13. The Press down 4.7% (down 2.5%)
  14. down 4.7% (down 0.6%)
  15. down 22.1% (down 3.1%)

As you can see there are difference between changes in circulation and readership. The NZ Herald and NBR have both had around a 3% drop in circulation but the Herald's readership is meant to up marginally while NBR's down significantly. Of course the readership figures are based on a survey, and they have a range of variability.

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