Latest newspaper and magazine numbers

The latest set of newspaper and magazine readership stats are out, so time to go behind the spin on them.

In February I explained the difference between readership and circulation.

The latest data is on on both readership and circulation. What I look for is the change from a year ago (for some circulation figures the comparison is nine months ago). In descending order of readership increases we have:

  1. Investigate Magazine: 23.3% increase in readership, no circulation figures
  2. Herald on Sunday: 19.6% increase in readership, 1.7% increase in circulation
  3. North & South: 13.4% increase in readership, 5.2% increase in circulation
  4. National Business Review: 5.4% increase in readership, -5.1% decrease in circulation
  5. NZ Herald: 4.8% increase in readership, -3.6% decrease in circulation
  6. Metro: 4.7% increase in readership, -2.6% decrease in circulation
  7. Listener: 4.0% increase in readership, -3.7% decrease in circulation
  8. Waikato Times: 3.2% increase in readership, -2.2% decrease in circulation
  9. Sunday Star-Times: 2.1% increase in readership, -3.5% decrease in circulation
  10. The Press: 0.9% increase in readership, -2.1% decrease in circulation
  11. Dominion Post: -0.8% decrease in readership, -3.6% decrease in circulation
  12. The Independent: -2.9% decrease in readership, -8.7% decrease in circulation
  13. Sunday News: -5.4% decrease in readership, -5.4% decrease in circulation
  14. Otago Daily Times: -9.0% decrease in readership, +0.6% increase in circulation
  15. Computerworld: -13.2% decrease in readership, +1.7% increase in circulation
  16. Net Guide: -14.9% decrease in readership, -39.0% decrease in circulation

Investigate, HoS and N&S all big winners in the readership stakes. NBR, Herald, Metro and Listener all also achieving growth of over 4%.

UPDATE: Worth pointing out that the figures I am using are comparing year on year. If one compares the latest figures to the previous quarter, it does show different trends such as The Independent up from 31,000 to 33,000 which is a 7% increase. However still 3% lower than a year ago.

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