Nicola Brennan-Tupara reports at Stuff:
A “tongue-in-cheek” advertising stunt telling people they were being evicted from their homes has backfired, forcing a public apology from the company responsible.
The orange flyer, left, has “Home Eviction Notice” written on the front, but inside explains the benefits of Generation Homes’ home and land packages.
It was sent to 15,000 Hamilton properties last week and while it generated some interest from potential buyers, it also upset a few. Generation Homes’ Hamilton director, Alana Savage, yesterday apologised for any offence caused after receiving a barrage of complaints from Hamilton residents.
“They were really quite upset by it.
“We’ve had people leaving messages on our phone really swearing.
“People are very, very upset,” she said.
It’s not all bad for Generation Homes though. They are probably now short-listed to run Labour’s 2014 campaign 🙂