Reading Cinemas

Off to Avengers movie tonight, which I am looking forward to.

However for some inexplicable reason, Reading Cinemas no longer allow you to book tickets online.

I could understand a cinema not having yet implemented online booking, but why would you have it, and then remove it?

It was actually a good system. You could look at a map of the cinema, and select specific seats.

Some companies just want to lose customers I guess.