Lord Ashcroft analyses the UK election result

Two interesting blog posts of Lord Ashcroft – the results of his post-election poll and a speech he gave to a post-election conference.

Some data from the poll:

  • Conservatives lost among under 55s, and won massively with over 65s. Labour got just 21% of over 65s.
  • Conservatives won in socio-economic classes AB and C1, tied in C2 and lost only in DE.
  • The most important factors in how people voted were trust of motives and values 75%, preferred promises 62%, the leader 45%
  • Most important issues were the NHS 55%, economic growth 51%, immigration 41%, cutting deficit 30%, cost of living 25%, welfare reform 20%, Europe 18%, schools 13%, environment 9%, crime 6%
  • 46% say austerity needs to continue, 30% say austerity was needed but no longer and 24% say austerity was never needed
  • Even 60% of Labour voters say austerity and spending cuts were needed


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