Lord Ashcroft on Trump’s victory

Lord Ashcroft conducted 32 focus groups in seven marginal US states and also did a poll of 30,000 votes. What did he find:

Trump negatives

• No filter
• Offensive remarks
• Bad behaviour
• Little policy detail

Clinton negatives

• A politician
• Embodiment of the establishment
• No change of direction
• Scripted and insincere
• Entitlement: Her turn
• Shady, corrupt or worse

So what were their positives:

Clinton positives

• Experienced
• Well-prepared and articulate

Trump positives

• Change
• Not a politician
• Businessman – does deals, gets things done
• Rich – independent
• Not politically correct

You can see why Trump won, as the mood wanted change.