US political segments
Lord Ashcroft has some fascinating US polling where votes are divided into ten segments and you can see for each what the major issues are, what they think of Trump and how they’d vote.
The 10 segments (from left to right), and their approval of Trump for each is:
- Cosmopolitan Activists 5% Trump approval
- Mainstream Liberals 20%
- Blue Collar Democrats 43%
- Melting Pot Moderates 53%
- Faithful Centre 57%
- Low Key Pragmatists 57%
- Losing Ground 34%
- Left Behind & Angry 64%
- Republican Mainstream 92%
- Fox News Militants 95%
And the Trump-Biden margin for each is:
- Cosmopolitan Activists Biden 84%
- Mainstream Liberals Biden 70%
- Blue Collar Democrats Biden +19%
- Melting Pot Moderates Biden +1%
- Faithful Centre Trump +20%
- Low Key Pragmatists Trump +16%
- Losing Ground Biden +21%
- Left Behind & Angry Trump 59%
- Republican Mainstream Trump 91%
- Fox News Militants Trump 95%
The key will be how much each group turns out.