Helen Lewis writes at the New Statesman:
Here’s my melodramatic theory: social media lost Labour the last election and it’s going to lose Labour the next one, too.
It sounds bonkers, doesn’t it? But look at it like this: “political Twitter”, the small subset of the social network that isn’t tweeting about One Direction or surfers being attacked by sharks, is undeniably skewed to the left. Twitter probably evolved into lefty heaven as a reaction to the right-wing dominance of the printed press, and because of the many arts and comedy bigwigs who imported their existing followings on to the platform. Most progressive commentators and columnists are on there, tweeting away several times a day, while their right-wing equivalents avoid the service altogether, or venture on very occasionally to share a link to their piece.
Then there’s Facebook, a much bigger fish, which ought to be more reflective of the wider population because it’s made of networks of schoolfriends, former colleagues, and parents and children. But news on Facebook travels through “Likes” and shares, and people won’t Like a crackdown on benefits, even if they secretly support it. A lot of what happens on Facebook, as with Twitter, is “virtue signalling” – showing off to your friends about how right on you are.
It was this “Tyranny of the Like” that had many social media users convinced that Ed Miliband could squeak the election; after all, their friends seemed to be lapping up the mansion tax and the action against non-doms. No one seemed enthused about taking £12bn off the benefit bill, or reducing the help given to disabled people.
Yes, social media has allowed people to create echo chambers where they only hear from people who agree with them.
Labour’s attention should turn to the next election and picking a leader who can beat him.
Instead, a large number of constituency parties are nominating Jeremy Corbyn, even though he doesn’t want to be leader, has never held a leadership position in the party and could never find two dozen fellow-travellers to form a shadow cabinet. Clearly, these CLPs don’t think that Corbyn is their best shot at beating Osborne, overturning his unjust policies and enacting Labour ones instead. They are doing it to signal that they are on the side of right and good.
The American writer Matt Bruenig calls this “purity leftism”. As he wrote in 2012, “When purity leftists do actions and organising, their interest is not in reducing oppression as much as it is in reducing their own participation in it. Above all else, they want to be able to say that they are not oppressing, not that oppression has ended.”
Remarkably, it looks like he may win.