John Key did a video on why he thinks we should change the flag, and rebutting some of the arguments against.
He didn’t do a media release. He didn’t do a speech on it. He merely stuck the video on his facebook page.
It’s had 489,000 direct views of the video, and 1.24 million people have seen the post as it has been shared by 6,206 people to their facebook followers.
That’s a bigger audience that either of the 6 pm TV news bulletins.
A great example of the power of social media. Not only have hundreds of thousands viewed it, but this is not a 30 second soundbite. Half a million people viewed a seven minute long video because they are interested in the issue.