Fairfax Media’s move into the ultrafast broadband (UFB) market could be a feast or famine for the company, a media commentator says.
Fairfax Media-owned news website Stuff is launching an internet provider that will compete with Spark, Vodafone and dozens of smaller providers.
The service, Stuff Fibre, is majority-owned by Fairfax Media and expects to launch within three months.
So I guess they have given up trying to make money from journalism!
Media commentator Gavin Ellis told RNZ that UFB was an interesting market because, despite 1.5 million people having access to the technology, the uptake was only about 240,000.
What I find interesting is the journalistic question of how will Fairfax report on stories concerning a commercial company they own? Will they report on complaints about it, if there are any?
Always good to have more competition in the ISP market, but using a journalism brand to sell Internet connections seems risky.