NZ Internet use and views

Some interesting research done by UMR for InternetNZ:

  • 93% of households have Internet access
  • 83% access through computers/laptops, 65% smartphones and 43% tablets
  • 94% use Internet at least daily and 31% are online basically continually
  • Major uses are social media 48%, get info 42%, communicate 31%, entertainment 27%, banking 17%
  • Biggest concerns are security of data 27%, privacy 16%, identity theft 13%, online crime 9%

They asked how concerned people were on various issues. They proportion concerned on an issue was:

  • data security 72%
  • children screen time 72%
  • cyber-bullying 69%
  • privacy threats 67%
  • online crime 64%
  • identity theft 64%
  • society becoming more physically isolated 62%
  • people losing ability to think independently 53%
  • wrong or misleading info online 51%
%d bloggers like this: