The unAustralian reports:
A sub editor for the Sydney Morning Herald website has been sacked after a headline on its homepage accidentally told readers what the rest of the article was going to be about.
“We apologise for allowing the headline Bank Teller Shot In Robbery On Parramatta Road to appear in our digital edition and totally confusing our five remaining subscribers,” said SMH editor Callum Ayte. “As soon as we found the error we immediately took it down and replaced it with the much more straightforward The Day Andy’s Job At The Bank Took An Unexpected Turn For The Worse, because we all know our readers have nothing better to do with their day than to spend half an hour clicking on every headline in the hope of eventually finding the story they’re interested in.”
“I was called into the office and lectured about how good headline writing isn’t about clarity and brevity but mainly about generating as many bogus clicks as possible,” said newly out of work sub editor Ariel Kurner.
This is sadly barely satire.