The Greens PR crash

Read this piece by Isobel Ewing about an effort by the for a PR stunt that was a car crash, both figuratively and literally.

The summary is:

So, a river visit to a relatively clean stretch of river, no photo opportunities of school kids helping test the water, and a scientist questioning the efficacy of the prize gadget.

What a mess.

It should have been a cruise for a party that wants to be in Government, that identifies itself as a champion for the environment, that wants to engage the public on an issue.

Especially when New Zealanders care about the state of their rivers, lakes and streams now more than ever.

And yet the can’t organise a river visit at a river.

Boy going to be if they are ever in charge of something important.

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