The Herald reports:
While it is all about Bill English for National’s campaign, Labour is steering clear of a strictly presidential campaign by featuring both leader Andrew Little and deputy Jacinda Ardern in its election material.
Labour’s newly released hoardings appear to be aimed at harnessing Ardern’s popularity and high-recognition factor as Little struggles to make headway in the polls – Ardern is nipping at his heels and has even overtaken him in some polls.
Labour also believes Ardern complements little – balancing out his more serious, older image.
There will be little to no advertising featuring Little alone – Ardern will also feature in the television ads with him.
A clear admission that Labour knows Little is deeply unattractive to the public. Can you recall any other party that has ever had the deputy leader feature equally on their hoardings and advertisements?