NZ on Air looks at how people consume media. Below are the changes from 2014 to 2018:
- Linear TV from 95% to 82%
- Streaming Video on Demand from 12% to 62%
A year ago I had Sky TV. Now I have Netflix and Lightbox.
Individual channels etc daily reach are:
- TV1 from 48% to 43%
- TV2 from 27% to 20%
- TV3 from 35% to 25%
- NZ Netflix from 0% to 27%
They also find that daily reach with those aged under 40 is 49% for linear TV and 52% for SVOD.
This demonstrates to me why the Government should sell TVNZ as soon as possible. In a few years more people will be watching TV on Netflix than on TV1 or TV2.