Massive change in viewing habits

NZ on Air looks at how people consume media. Below are the changes from 2014 to 2018:

  • Linear TV from 95% to 82%
  • Streaming Video on Demand from 12% to 62%

A year ago I had Sky TV. Now I have Netflix and Lightbox.

Individual channels etc daily reach are:

  • TV1 from 48% to 43%
  • TV2 from 27% to 20%
  • TV3 from 35% to 25%
  • NZ Netflix from 0% to 27%

They also find that daily reach with those aged under 40 is 49% for linear TV and 52% for SVOD.

This demonstrates to me why the Government should sell TVNZ as soon as possible. In a few years more people will be watching TV on Netflix than on TV1 or TV2.

Comments (56)

Login to comment or vote

Add a Comment

%d bloggers like this: