Count the buzzwords

The so called employment strategy announced by the Government seems to have won an internal competition for the most meaningless buzzwords you can use in one statement. Let’s list a few of them:

  • achieve their potential
  • fulfilling careers
  • sense of purpose
  • feeling of community and belonging
  • wellbeing of all New Zealanders
  •  joined-up approach
  •  long-term challenges
  • significant investment
  • meaningful work
  • more inclusive employment outcomes
  • unlock people’s potential 
  • resilient and adaptable
  • a stronger pathway
  • kick-start their career prospects 
  • contributes to their identity

I really don’t know how the press secretary who wrote this managed to do so without vomiting a little in their mouth.

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