WCC Councillor Fleur Fitzsimons writes:
Last week, the Wellington City Council released an external review into its communications and engagement functions. The review found that the council needed a “refreshed corporate identity” as if the council is a corporation with something to sell, like a sneakers brand or insurance company.
The council does not operate in a competitive marketplace, and there is no share price to protect. The council exists for simple reasons, to make Wellington function properly as a city that residents can live well in. The council has enough challenges living up to that basic expectation.
The council exists to address the reality that for residents and businesses, it is better if we collectively build pipes, transport and recreation infrastructure. It is better if together we plan for housing, shopping and hospitality and it is better if we as a city provide the support needed for residents who are struggling.
Ultimately, the council’s reputation rests on whether we meet the needs and expectations of residents, and their assessment is made via democratic elections. It’s nice to have an appealing logo, and essential we communicate with residents with clarity and honesty. But we are not a “brand” in any meaningful sense of the word, and nor should we aspire to behave like one.
I can only agree. Well said Fleur.