Wokeness ratings for NZ businesses

I discovered through an article in The Post, that Family First has rated major NZ businesses on how woke they are.

Their ratings are:

Extreme Woke

  • Air NZ
  • ANZ
  • ASB
  • BNZ
  • Kiwibank
  • One.nz
  • Spark
  • Starbucks
  • The Warehouse


  • Cotton:on
  • Foodstuffs
  • Genesis
  • Kathmandu
  • McDonalds
  • Vector
  • Westpac
  • Woolworths
  • Z Energy

Woke Lite

  • 2Degrees
  • BP
  • Bunnings
  • Burger King
  • Coca Cola
  • Contact Energy
  • Jetstar
  • K Mart
  • Mercury
  • Meridian
  • Restaurant Brands
  • Rip Curl

Not Woke

  • Briscoes
  • Farmers
  • Gull NZ
  • Hellenstein Glasson
  • Harvey Norman
  • Just Jeans
  • Mitre 10
  • Mobil
  • SBS Bank
  • Stirling Sports

Seems to me the list can be useful to everyone – those who want to only shop at woke stores, and those who don’t want to! It may even help sales.

Personally I care about reliability, price and service far more. For example my speaking terms of engagement forbid customers from booking me to fly Jetstar. I’ll take woke Air NZ that arrives on time anyday!

I also bank with BNZ. Their mortgage offset facility has saved me tens of thousands of dollars, so sorry SBS Bank but not swapping.

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