Who is behind Maori Roll Call?

My kids were watching You Tube and an advertisement came up urging Māori to enrol on the Māori roll. It linked to this website. Tama Iti tells people the more people who go on the Maori roll, the more seats in Parliament. They do not mention that in fact the number of seats is now fixed for the next six years, so changing rolls before the election will have zero impact on the number of seats. What will count is which roll people are on in 2031.

At the bottom of the page it says that the campaign was made possible by a collective of 120+ Whanau Ora providers. That means it is funded by NGOs that are funded by taxpayers to provide support to Māori.

So we still have no idea who is behind it. So I looked up their .nz registration file. The registrant is Oxidar, a design company. I’m 99% certain they are not the actual registrant, but are a contractor to the registrant. When I was on the DNC Board, it was impermissible to hide your identity behind your design company (but rules may have changed).

So we don’t know who is actually behind this campaign, and if they have links or not to a political party.