Dead Ferrit

The Line reports that Telecom has killed Ferrit:

Three years ago, Telecom threw its money into the online retail venture Ferrit, today, Telecom has decided to throw it out. …

Telecom retail CEO Alan Gourdie … in a press release, saying that the company is focused on mobile, broadband and ICT and that Ferrit falls outside the company’s core service focus.

I can’t say I am terribly surprised. It didn’t provide people with enough of an incentive to shop there, rather than elsewhere.