TVNZ’s social media rules

June 14th, 2013 at 11:30 am by David Farrar

Rachel Glucina writes at the NZ Herald:

Ex-BBC consultant Michele Romaine, on contract with ’s news and current affairs department until the end of the month, has this week installed a rigid policy, dubbed “The Rules”, which has some journalists and presenters claiming it’s censorship gone too far.

TVNZ stars have been put on notice: follow The Rules or suffer the consequences.

So what are they?

But The Diary has obtained a leaked copy of the document in which staff are expressly forbidden from “expressing personal opinions that could compromise NCA’s [News and Current Affairs’] objectivity and independence”.

Online observations or anecdotes by reporters must be “confined to matters of intelligent insight”.

How silly. I like tweets from journalists that reveal a bit of their personality. It humanises them.

But should only be used for “newsgathering, showcasing our news and current affairs content, and promoting TVNZ and your own professional profile”. In other words: plug, plug, plug.

Boring!

However, former head of news and current affairs Ross Dagan, who left TVNZ in March, was in favour of reporters and presenters showing more depth and personality by sharing personal opinions on Twitter and conversing with One News viewers.

He told The Diary that Seven Sharp journo Heather Du Plessis-Allan had found the right mix – strong reporting on the issues and fun, personal revelations on Twitter.

Yep, Heather rocks. Her tweets are great.

Ruth Wynn-Williams was told off after filing personal holiday snaps from Rarotonga on her private Instagram page.

The striking blonde posted holiday pics, including bathing in a bikini and drinking cocktails with her boyfriend Matt Gibb, host of TVNZ’s U Live.

Ruth was disciplined for that? How disgraceful. As an indirect shareholder in TVNZ I protest!

“The use of profanities,” say The Rules, “are not acceptable”.

How about when trying to get Winston to agree to an interview? :-)

UPDATE: Someone has a sense of humour at the Sunday Star-Times. The official SST twitter account tweeted (since deleted):

For clarification, the @SundayStarTimes twitter account operates outside The Rules #fucktherules

Heh.

 

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16 Responses to “TVNZ’s social media rules”

  1. kowtow (8,771 comments) says:

    What “objectivity and independance”?

    It’s all rubbish anyway.

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  2. Redbaiter (9,607 comments) says:

    TVNZ’s stars..???

    Thanks for the laff.

    All silly little girls and girly men.

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  3. bhudson (4,740 comments) says:

    If the TVNZ journos stop tweeting then the plugs for TVNZ stop with them.

    Perhaps one dimensional thinking is the limit of Romaine’s capability?

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  4. meh (165 comments) says:

    what rubbish… let them be themselves. most of the journos have a reasonable balance on twitter, the ones I
    follow who only do serious news stuff are dead boring..

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  5. Shunda barunda (2,985 comments) says:

    I don’t think social media is a guarantee of ‘the real person’ at all, online chat is about as far from real life as you can get and is the easiest way to project a manufactured ‘image’ of your choosing.

    Still very glad to have turned off the mainstream media late last year, television news and current affairs is a corrupted waste of time and energy.

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  6. Kleva Kiwi (289 comments) says:

    “expressing personal opinions that could compromise NCA’s [News and Current Affairs’] objectivity and independence”.

    This is NEEDED. The current problem with the MSM these days is it is almost purely driven by personal opinion, which of course we all know that the MSM is largely made up of left inspired persons.

    There is no objectivity or neutrality in our current MSM, two defining positions that all media should hold true to.

    News should be presented with facts only and from a neutral position. When a side is to be presented equal weight should be given to the opposite side. Anything else is and its purely “OPINION” or “TABLOID”

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  7. Shunda barunda (2,985 comments) says:

    Anything else is and its purely “OPINION” or “TABLOID”

    Just permanently turn the TV off… seriously.

    Life is so much better without television advertising blaring out at you and opinionated left wing hacks telling you how to think and feel about every damned issue.

    I think many people would be surprised just how much they structure their home life around the damned television.

    You can still watch your favorite programs online in any case, only you get to choose when and where.

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  8. edhunter (552 comments) says:

    Just as an aside how is 7 sharp working out? I’ve seen posts reagrding Campbell Live but 7 sharp doesn’t seem to get a mention.

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  9. Kleva Kiwi (289 comments) says:

    @ Shundra

    Don’t watch TV news or read newspaper.
    These days blogs seam to be the most relevant/unbiased news sources, as the replies tend to give views from both sides of the spectrum

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  10. Manolo (14,065 comments) says:

    Inane and crap news about rubbish divas and journalists. Who fucking cares?

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  11. Sir Cullen's Sidekick (895 comments) says:

    Non-story and will not improve John Key’s chances of winning 2014 election. Let us move on bros.

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  12. Pete George (23,683 comments) says:

    “The use of profanities,” say The Rules, “are not acceptable”.

    How about when trying to get Winston to agree to an interview?

    How about when not getting Winston to answer any questions?

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  13. Redbaiter (9,607 comments) says:

    “Life is so much better without television advertising blaring out at you and opinionated left wing hacks telling you how to think and feel about every damned issue.”

    Damn right.

    Just turn it off.

    It is useless unimportant left wing/ progressive crap and you will not miss it one bit.

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  14. Falafulu Fisi (2,179 comments) says:

    Anyone who engages in reading twitter, facebook & other social media (be it about or from Obama, Hillary, Du Plessis-Allan or whoever), loves banality and they must be vain as well. They simply say, hey you there, please look at me. Read the fucking useless, meanless stuff I posted on the net for you suckers to follow. A mate of mine (person A) asked another mate of mine (person B) when we had a drink earlier on.

    “A” asked “B”
    Hey, buddy, did you read my tweet yesterday eve? I tweeted when we stopped at the outskirt of Whangarei because I was in a hurry to find the nearest public toilet since I was just about to burst in the car. Lucky we found one.

    “B” replied to “A”
    Do you think that it is important for you to announce to people on the net, that you stopped for a wee at a public toilet in Whangarei, last night?

    “A” then said…
    Sure, but David, Maria, Jason, Peter, Paul, blah, blah, blah, also tweeted & posted messages on facebook of where they went to dinner or what they did last sunday, etc,…

    My mates who are on twitter, facebook and other fucking time-wasting social sites are engaged in posting inane messages about themselves. Which is fucking dumb & stupid.

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  15. rightoverlabour (114 comments) says:

    What’s Twitter?

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  16. V (749 comments) says:

    DPF, if you can follow influential and important people in the world via Twitter, why do you need to follow repeaters in the first place?

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