Conservative Party Research

I mentioned last week a presentation of some fascinating research on UK politics presented to a breakfast meeting at the Tory Party conference. I’ve now got a copy of the presentation from The Bow Group. Not going to stick all 24 slides up, but just a few which I think are fascinating.

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This shows that Europe (the big Tory bogey) is only No 8 issue for voters, and in fact Labour is now ahead on that issue. Also note how far ahead Labour is on the economy – the traditional strength for the right.

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You can see here the problem for the Conservative Party – they are seen near the extreme at +52, while Labour is at -25 and Blair actually manages to be closest to the public average at +4.

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This pictorial representation of brand values, shows that Labour has the more popular brand attributes.

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However not all gloom and doom. On core values, much of the electorate agree with the centre-right. It is the party, not the core values that are damaged.

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