Why Kerry lost

The impending loss of has some saying that it was due to a bad campaign. But in fact my analysis suggests it was more tactical voting on the left. Kerry in fact got a significantly higher proportion of first preferences in 2010 than 2007.

In 2007 Kerry got 17,910 first preferences, which was 34.9%. She lifted that significantly in 2010 to 21,597 first preferences or 41.0%.

So Kerry’s vote went up by 3,687 or 20.6% relative to her 2007 vote, an absolute lift of 6.1 percentage points.

So I’d say Kerry (probably) lost for three reasons:

  1. The system was better used by the left, with their preferences staying with other left candidates
  2. There was only one really viable alternative – not three as in 2007
  3. Celia Wade-Brown did run a good campaign (and other Council candidates campaigned on her behalf)

UPDATE:

I now have fuller details of the preliminary results. As each candidate was eliminated, this is how his votes went:

  1. Mansell dropped out first with 535 votes which went 10% Kerry, 21% Celia, 54% Others and 15% wasted
  2. Bernard dropped out second with 1161 votes which went 13% Kerry, 28% Celia, 45% Others and 14% wasted
  3. Brian dropped out third with 5891 votes which went 15% Kerry, 41% Celia, 21% Yan and 23% wasted
  4. Jack Yan dropped out fourth with 7,341 votes which went 24% Kerry, 46% Celia and 29% wasted

There were 2,140 people who voted for Jack Yan but did not give either Kerry or Celia a preference.

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