A smart ad


The Conservative Party ran this ad full page in the Sunday newspapers. It said:

We couldn’t be futher apart on the political spectrum.

We stand for different things, but we respect any politician that stands up for what they believe in, unfortunately they’re a bit thin on the groud at the moment.

You can change all this on September 20.

I have to say that I think this as is quite brilliant. The public like a party that can praise a politician from the other side of the spectrum, and the message the Conservatives are trying to get across is that they are a party of principle, not pragmatism.

The ad also resulted in them getting the entire Page 2 of the Sunday Star-Times, which is some very useful free publicity.

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