Labour’s post mortem

The Herald reports:

’s review panel has reported its findings back about the party’s election campaign and the reasons for the low 25 per cent result, identifying problems ranging from a failure to unite behind former leader David Cunliffe to resourcing and confusion over its “Vote Positive” slogan.

The panel of four reported back to Labour’s Council at the weekend on the first part of its three-part review – a look into the election campaign.

The party will not release review findings until all three parts are completed, expected in February.

One of the review team, Bryan Gould, said the panel’s terms of reference had included the leadership of Mr Cunliffe and while there were mixed views on some issues, the main problem was a failure to unite behind the leader.


Was that a cause or a symptom?

Party leader Andrew Little said none of the findings was surprising and most issues had been voiced by himself and other leadership contenders during Labour’s recent leadership runoff.

“Things like the messaging, the ‘Vote Positive’ [slogan], issues about the resourcing of the campaign.” He said the Vote Positive slogan “didn’t mean anything to anyone”.

Vote Positive was in stark contrast to their messaging of the last three years. The only logical explanation for their slogan was they knew about Nicky Hager’s book in advance, and were hoping to capitalise on it.

Comments (48)

Login to comment or vote

Add a Comment

%d bloggers like this: