Great promo from BMW

The Herald reported:

A double-bluff on April Fool’s Day was no match for a woman who cashed in on a seemingly ridiculous luxury car trade-in promotion.

Tianna Marsh was the first person to try the unusual trade-in offer from the Newmarket dealership today.

The carmaker said it was keeping alive a tradition of April 1 pranks with its front-page ad in the New Zealand Herald today.

The “April Fools’ Day special” promised a new BMW to the first person who took their car and the front-page coupon to the dealership.

Ms Marsh was first at the Newmarket car dealership this morning, arriving in her 15-year-old Nissan Avenir.

She was swiftly rewarded with a new BMW 1 Series worth almost $50,000 in exchange for the old station wagon.

Ms Marsh arrived at the car dealership about 5.30am, Team McMillan BMW sales manager Gavin Penfold said.

“It couldn’t have gone to a more deserving winner,” Mr Penfold said.

The firm had hired security guards, in case riots broke out or big queues caused trouble.

But it seemed most people who saw the ad couldn’t believe it, as Mr Penfold said other people seemed to turn up after Ms Marsh arrived.

“When I met her outside, I just acted dumb,” Mr Penfold said.

“She said ‘I’m here for the Herald competition.’ I said: ‘I know nothing about it'”, Mr Penfold recalled.

As the ad stated, Ms March asked for “Tom” and soon enough, she was a winner.


I wonder how many people saw the ad, thought it must be a joke, and are now kicking themselves?

Clever stunt by BMW. Heaps of publicity, and a clever reverse April Fool’s Joke.