Morgan plans to outspend Dotcom

The Herald reports:

Gareth Morgan expects to spend up to $5 million of his own fortune on his political party – saying he is “donkey deep now and has to keep going”.

“I have been surprised [at the cost]. The sad reality of politics is you have to have money to play. And I don’t like that,” Morgan told the Herald. Morgan has started the Opportunities Party (TOP).

Money helps but money by itself does not get you elected. Trump spent half what Clinton did. UK Labour spent less than the Conservatives. DotCom and Craig both spent millions for few votes.

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