Already had some good idiotic complaints come in to me. This week’s winner is about a Lotto Ad.
The television advertisement for Lotto promoted the $27 Million dollar draw and featured a woman sitting in a café. When she realised her table was wobbling, she pulled out a wad of notes from her bag and put it under one of the table legs to stabilise it.
Complainant, H. Malhotra, said: putting the money under the leg of the table was “very, very disrespectful and insensitive towards people not only on the poverty line but some cultures like Hindu’s, as we do not touch money with our feet as it is always so hard to earn.” The Complainant also said that the advertisement sent a “bad” message to younger people about the value of money.
The lack of both a sense of humour, and also the appreciation of the context of someone having just won $27 million is staggering.
The sad thing with this stuff, is that it ends up taking up time – both the ASA’s, but often organisations complained about have to send hours or hire lawyers to deal with such stupidities.