Toughest PR gigs in 2013

January 1st, 2014 at 9:00 am by David Farrar

PR has assessed what it says were the 20 toughest PR gigs in 2013. They rates them out of 10 for profile, emotion and complexity. The top 20 are:

  1. NZ Police – Roastbusters – 28
  2. Fonterra – Botulism Recall – 26
  3. John Key – GCSB – 23
  4. MPI – Snapper – 22
  5. Treasury – Asset Sales – 21
  6. EQC – Privacy Breach – 21
  7. Waikato DHB – Fluoride – 20
  8. NZ Post – Service Changes – 20
  9. Len Brown – Affair – 20
  10. Banks – LVRs – 20
  11. NZOG – Pike River – 19
  12. Air NZ – Rejected tattoo – 19
  13. Insurers – Insurance changes – 18
  14. Anadarko – oil drilling – 18
  15. Chorus – Fair Fees – 18
  16. Aaron Gilmore – Restaurant Fracas – 15
  17. Skycity – Convention Centre – 14
  18. NZ Cricket – ICC Investigation – 14
  19. Water Safety NZ – Life Jackets – 12
  20. Tourism NZ – 100% Pure – 11

Any missing from the list?

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19 Responses to “Toughest PR gigs in 2013”

  1. marcw (206 comments) says:

    Greenpeace – AGW.

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  2. marcw (206 comments) says:

    IPCC – AGW

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  3. marcw (206 comments) says:

    Climate Scientists – AGW

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  4. marcw (206 comments) says:

    MV Akademik Shokalskiy Australasian Antarctica Expedition – AGW

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  5. iMP (2,154 comments) says:

    Cunliffe – Herne Bay.

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  6. iMP (2,154 comments) says:

    Obama – the Rollout.

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  7. duggledog (1,119 comments) says:

    Labour – a better New Zealand

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  8. Peter (1,471 comments) says:

    Gareth Hughes – interviews

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  9. Yogibear (227 comments) says:

    Russel Norman – Quantitative Easing

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  10. Yogibear (227 comments) says:

    Don’t agree with “Banks” LVRs. It was the Reserve Bank that had the PR issues. How do you explain that the way to cool the housing market was to remove the most price-sensitive cohort, while still leaving the equitied-up in there and actually making them better off (Treasury estimates the LVR policy will keep interest rate rises 20 BP lower in 2014 with the LVR policy)

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  11. Right of way is Way of Right (1,125 comments) says:

    John Key and the GCSB at 3? Not sure if that’s really true, as this was created by the previous Labour Govt, and was spun out of all proportion by that same Labour party when in opposition. It was only a tough PR gig because of other people trying to manufacture a crisis, much like the provinces not sharing in the economic recovery, and indeed the manufacturing crisis.

    Len Brown at 9 is a joke. Not only are the PR weasels up against a rising tide of public opinion, they are obviously not getting the full story from Lying Len, and are only able to respond to allegations in real time, when they are revealed by other sources. (Thanks to Cam Slater!) What’s even worse is that they know there is more on the way, and Len knows it too, but they are deluding themselves in to a mixed up unmanageable ball of plausible deniability. When this one breaks, it will be epic. I am laying in supplies of popcorn for this one.

    Is there any consideration being given that PR gigs 1 to 8 are all being laid at the feet of the current government?

    Where is the Labour Party Leadership change, mixed message Cunliffe, the climate change models all being disproved? What about Peak Oil? That’s disappeared.

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  12. martinh (836 comments) says:

    good point Yogi, Wheeler needs a good sit down interview and asked to explain himself.
    Why they make it affect provinces is such meat head stuff too

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  13. martinh (836 comments) says:

    For those who hadnt seen this cartoon regarding Len Brown, i think its one of the best ive seen
    http://www.nzherald.co.nz/news-cartoons/news/article.cfm?c_id=500814&objectid=11174763

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  14. martinh (836 comments) says:

    right of way,
    whats to come out about Brown? any hints you can give?

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  15. martinh (836 comments) says:

    BTW has Cunliffe explained why hes still in herne bay? Did he say his kid was going to be breastfed through its whole life- a typical nanny labour approach

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  16. Nookin (2,891 comments) says:

    Shearer — snapper

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  17. 3-coil (1,184 comments) says:

    “Seven Shite” – a good argument for the pro-euthanasia advocates, yet TV1 perseveres and it staggers on in their prime-time 7pm slot.

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  18. Pete Burdon (19 comments) says:

    Following on from the PR Disasters, check out my “4 Big Media Training Lessons from 2013.” They involve Aaron Gilmore, Simon Bridges, Fonterra and Colin Craig. http://mediatrainingnz.co.nz/blog/

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  19. lazza (296 comments) says:

    MIA SLim Dave from your other wise excellent list …

    “The Auditor Genera’s lame report/excuses presented to Mangawhai Ratepayers over the Kaipara DC fiasco.

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