Well, I say “Labour” but, really, the hoarding facing us was all about Phil Goff. It was his ugly mug and buck-toothed smile that confronted the viewer, and his name in bold sans-serif that somebody had helpfully placed a big tick underneath. Oh sure, right down the very bottom you could, if you squinted hard enough, make out the Labour Party’s slogan “Vote Positive”, and yes, there was even an exhortation to “Party Vote Labour”. But, seriously, nobody driving by is going to have time to register anything other than the local MP, Phil Goff, is soliciting their vote.
I’m told this is happening all over the country. That the hoardings erected by Labour electorate MPs are, overwhelmingly, self-promoting. Not the party (unless you have very good eyesight). And certainly not the Leader. (God forbid!) In spite of delivering the worst result in 90 years, the so-called “election strategy” of 2008, promote the candidate – not the party, is being idiotically repeated – by the same idiots!
Chris means 2011.
The fundamental message of the MMP system: Only the Party Vote matters! is, once again, being studiously ignored by MPs whose only concern is to retain their seniority in Labour’s faction-ridden caucus.
What this will produce, just as it did in 2008, is the absurdity of Labour plummeting to 27 percent in the Party Vote, but capturing 32 percent of the Electorate Vote. Had those figures been reversed on Election Night three years ago, Phil Goff would now be Prime Minister.
Well depends where they pick the party votes up from.
That Phil Goff is promoting himself alone, that his leader’s image is being relegated (as his own was in 2008) to the back streets, adds up, in my opinion, to just one bleak message.
Labour is heading for the worst defeat in its 98-year history.
We can only hope.
Danyl McL has also noted that very small Labour logos on the billboards.Tags: Chris Trotter, Labour