A gentle fisking

Danyl at blogs:

Last time I looked, smart-phone penetration in New Zealand was around about the 5% mark. But I guess Key’s kids and all his staffers have them, so that’s everyone in the world of the Sun King.

This was in response to this comment from the PM:

“It really doesn’t matter if there is a street frontage there … We are living in an age where kids have iPads and smartphones. That’s the modern generation … and they actually don’t want to walk in, for the most part, and be in a very long queue and be waiting for a long time.”

So is Danyl right that only 5% of Kiwis have a smart phone, basically John Key’s kids and staffers?

The World Internet Project New Zealand disagrees, and hey as they actually surveyed 1,255 random New Zealanders, I tend to go with their numbers, being:

Usage of smartphones and other handheld wireless devices has grown apace, from 7% of Internet users in the 2007 sample, to 18% in 2009 and 27% in 2011. This is clearly a strong trend that will continue into the future.

So not really 5% and just some staffers and kids then, and hasn’t been for the last five years. Note that WIPNZ found 86% of NZers aged 12 or older are Internet users, so the smart phone penetration rate for all over 12s would be 23%. Also note the survey was six months ago.

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