Bad ad placement

August 19th, 2014 at 4:00 pm by David Farrar

The Herald reports:

TVNZ has apologised for airing a condom advertisement that features a woman talking about her sexual enjoyment during a television movie about one of New Zealand’s most high-profile rape trials.

Consent: The Louise Nicholas Story aired on TV One on Sunday night and told of Ms Nicholas’ fight for justice when she took a police officer and two former police officers to court over allegations of rape.

The small-screen adaptation of her plight, spanning 1981 to 2007, was the most viewed show in its time slot, with an audience of over 305,000, according to Nielsen ratings figures.

During its screening, an advertisement for Skyn condoms aired that featured a woman in her underwear saying how much she enjoyed sex.

The ad attracted immense criticism on TV One’s Facebook page and on Twitter, and complaints were made to the .

Viewers said they were appalled and horrified by such an ad played during a real-life account of alleged sexual assault, and said it reinforced a “rape culture” in the country.

“Bloody disgusting seeing a near naked woman pitching condoms in the middle of a harrowing tale … ” wrote Stephanie Kane.

“Great drama and horrifyingly real – bad choice of advert,” wrote Suzanne Mary Bull.

It was totally inappropriate, but I doubt it was a choice. People don’t pick ads to appear during specific programmes or episodes generally. They pick timeslots and channels. The problem would be is that this programme was not flagged as having sensitive content where the ads should be vetted for appropriateness.

Inappropriate ad placement is a bigger problem online. If you write a story on someone hacked to death by an axe murderer, then Google is likely to display ads for axes :-)

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49 Responses to “Bad ad placement”

  1. Nigel Kearney (1,047 comments) says:

    Appropriate that this post follows the previous one.

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  2. Dr. Strangelove (19 comments) says:

    Is there somewhere I can file a complaint about all this “rape culture” nonsense? I find that really offensive.

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  3. Longknives (4,864 comments) says:

    I find the elevation of Louise Nicholas to ‘Sainthood’ offensive….

    Hot debate. What do you think? Thumb up 12 Thumb down 16 You need to be logged in to vote
  4. Jack5 (5,145 comments) says:

    There are cock-ups and real cock-ups.

    And this is the MSM that would absorb Kiwiblog.

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  5. Captain Pugwash (98 comments) says:

    I’ve seen the ad, and I think it’s aimed at teenagers. More appropriate for zit faced teen boys.

    Longknives… Your compassion for a victim of sexual abuse is humbling…

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  6. dog_eat_dog (789 comments) says:

    This just in: People on Facebook complained when given half a chance.

    Given the ongoing suffering that rape victims absolutely endure, when is the appropriate time to ever air such an advert? This seems to be the unasked question here.

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  7. mara (794 comments) says:

    I detest the overuse of the word “inappropriate” as it always seems to suggest aggrieved luvvies who have forgotten the words “right” or “wrong.” I do not condone rape of any type but when people claim to be appalled and devastated by the ad. during a film where sex was a major issue, I am offended by their naivety . So what? Free Society, free speech ..except it’s not really. Is it.

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  8. big bruv (14,135 comments) says:

    It has always been my opinion that St Louise is somebody who is trying to rewrite her past. I don’t trust a word she says.

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  9. unaha-closp (1,179 comments) says:

    Bad ad placement

    Great ad placement, its gone viral and got Skyn extra market penetration.

    Sure its upset a few people, but those people demographically defined as highly unlikely to purchase the product anyway.

    All Skyn needs to do now is offer a generic apology and watch as sales grow.

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  10. jackinabox (776 comments) says:

    “I find the elevation of Louise Nicholas to ‘Sainthood’ offensive….”

    I find that the cops gave her a job to shut her up offensive….typical.

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  11. labrator (1,850 comments) says:

    Viewers said they were appalled and horrified…

    It would be news to find people that aren’t appalled or horrified on any topic. Before Twitter and Facebook people would just yell at their TV, now it’s quoted, embeded and retweeted ad infinitum.

    …its gone viral and got Skyn extra market penetration

    Pun award of the day goes to unaha-closp

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  12. Bob R (1,387 comments) says:

    @ big bruv,

    And you trust the word of two convicted pack rapists (Shipton & Shollum) and Dewar who was done for perverting the course of justice for messing up her trials in the mid 1990’s?

    Why would a 13 year old make up something like the allegation relating to the 1981 incident?

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  13. MT_Tinman (3,252 comments) says:

    The connection between this post and the one below it appears to be unintentional – but present.

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  14. Bob R (1,387 comments) says:

    @ big bruv,

    As I said, these guys were pack rapists. Justice Young in his sentencing notes:

    “You Hales, were also present, although on the veranda, while she was handcuffed, raped and sexually violated by you McNamara, Shipton, Schollum and another. You Hales then had the chance to intervene. Even though you were young at 18 years of age you knew what was happening was terribly wrong. Each of you raped this defenceless woman, as did a fifth man. It was a pack rape in the worst sense. She was, in her words, treated by you like a “piece of meat”. After the rape you Shipton and Schollum visited the complainant at the caravan and you Shipton visited her at the motel. She understood (and I understand) the message that she was being given by you by that visit. You were the police. There would be no complaint. You knew where she lived. And your intimidation worked. She did not complain.

    Her life changed, her personality changed, she paid a high price for your brutality to her, but eventually she had the courage to come forward and complain. You Shipton and Schollum were corrupt police officers. You used the authority the community entrusted in you to do right. Your arrogance, in my view, knew no bounds. You were confident you could commit a serious crime and get away with it because you were policemen – and you almost did. These were deeply disgraceful acts. You McNamara also used your position, again one the community entrusted in you. You used the veneer of respectability that the position of head lifeguard gave you to manipulate this young woman. Your conduct was a disgrace….’

    http://keepingstock.blogspot.co.nz/2008/11/schollums-ordeal-over.html

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  15. dad4justice (8,303 comments) says:

    “It has always been my opinion that St Louise is somebody who is trying to rewrite her past. I don’t trust a word she says.”

    The most sadist and cruel comment I have ever read on kiwiblog.

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  16. Dennis Horne (2,403 comments) says:

    Didn’t she hang around policemen and keep returning for more?

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  17. dad4justice (8,303 comments) says:

    So Dennis Porne, it’s ok for a cop to rape a 13 year old?

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  18. Dennis Horne (2,403 comments) says:

    Of course not. Never said it was. Did she go back for more or not?

    PS. You seem to have a sticky finger (typo). Where have you had it?

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  19. dad4justice (8,303 comments) says:

    Dennis she had no choice the cops hounded her for sex.

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  20. Dennis Horne (2,403 comments) says:

    What, they arrested her did they, and dragged her in? What a lot of crap.

    Their behaviour was disgusting and unacceptable. What sort of men do we want for cops? Men who listen to Mozart and write poetry?

    Did she go back for more or not? YES/NO

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  21. Monique Angel (295 comments) says:

    A blessing my Dad was the biggest cunt I ever had the misfortune to meet. Engendered skepticism of those in power. Disengaged after he beat me into a coma. Thankfully I never ended up pack raped or with an STD from mongrel cops like some of my friends.

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  22. Dennis Horne (2,403 comments) says:

    Very sad, Monique. It shows how deeply flawed Man is.

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  23. mara (794 comments) says:

    Monique Angel, you have problems. This is not the best place to explore them.

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  24. Viking2 (11,557 comments) says:

    Be in no doubt that Shipton etc were not at all nice.

    The only man I have ever met who on a brief acquaintance made my hair stand on end and he was a city councilor at that time.
    There are lots of stories about these guys in Tauranga. Many woman who remain silent victims and there are wives of police who served at the same station who pleaded with their policeman husbands to do something. There is a Senoir ex policeman who pointed out the error of their ways who became subject to harrasment. They were complete arseoles.

    So BB don’t feel sorry for them. there is a lot untold.

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  25. bc (1,377 comments) says:

    Typical comments from longknives and big bruv. Speaks volumes about them.

    Dennis Horne, it must be nice for you living in such a black and white world, real life isn’t like that. But since you insist on a yes/no answer, the answer is NO.

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  26. Dennis Horne (2,403 comments) says:

    bc, so she wasn’t a groupie, hanging around policemen? Just dragged in once?

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  27. bc (1,377 comments) says:

    Dennis, much like the policemen, you seem to be struggling with the concept that no means no.

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  28. Dennis Horne (2,403 comments) says:

    No, bc, I’m struggling to understand why she kept going back for more, while saying “No”.

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  29. bc (1,377 comments) says:

    What makes you think that “she kept going back for more”?

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  30. goldnkiwi (1,513 comments) says:

    Dennis, I do not think she was a groupie. I think she was brought up to think of the police as the good guys, her father was involved in search and rescue in a small town.

    Her parents and the police all socialized together, how is a 13 year old supposed to reconcile their behaviour and what I assume she was ‘taught’ about the police role in society.

    She was sent off with the initial abusers family for her ‘own good’ school wise and couldn’t tell why she wanted to come home, so sad.

    Perhaps as a woman I could say that sometimes there is a feeling of inevitability about some situations so it is better to just get it over with.

    What I believe that she endured over a long period of time was not able to be compartmentalised and ‘got over’.

    Quite often women with low self esteem (some of that ‘sense’ being imparted to the victim by her attacker) think that that is ‘their’ lot and they believe it.

    I believe that that level of victim almost has post traumatic stress syndrome and just goes into a survival mode, trying to minimize the harm to themselves. This is noted I believe in kidnapping cases as an example, where actions get ‘normalised’.

    It must be an awful feeling going up against ‘authority’, being told or believing that you would not be believed and lets face facts, that is exactly what happened.

    I think she was/is incredibly brave.

    Personally, I do not buy into the ‘rape culture’ popular cry of the moment but I believe the figures relating to women who have been the subject of ‘unwanted sexual attention’.

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  31. goldnkiwi (1,513 comments) says:

    I must have gone to make a cup of tea in the ads or was so moved by the story, for me it was like watching a horror movie but I wanted to be there for her, while in my head I was screaming run.

    I think she was very brave allowing it to be written and shown how it was, not saying that she was dragged kicking and screaming etc. Far more psychological control, so much harder to counter impressions such as you seem to have.

    I empathised. I believe her.

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  32. goldnkiwi (1,513 comments) says:

    There you go, went over to the msm and found this.

    http://www.stuff.co.nz/national/10399710/Rape-prevention-campaigner-honoured

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  33. Dennis Horne (2,403 comments) says:

    Thanks, goldnkiwi. Whatever the story, their behaviour was revolting and inexcusable.

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  34. ManuT (56 comments) says:

    Police groupie got old and wasn’t wanted anymore; boo hoo. Fill of shit and can’t complain. The same as stupid girls entering gang headquarters and then wondering why they are wearing a dog collar, being raped by the boys and pissed on by the girls.
    Police groupies will do anything at any time, and with any man or woman in blue. No sympathy necessary, they can look back on all the fun they had just before being replaced by newer models.

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  35. goldnkiwi (1,513 comments) says:

    See, I do not think women should be raped even in a gang headquarters. Lots of ‘girls’ do not know the gang ‘culture’, get invited to a party, find that they can’t leave without permission, because of locked gates.

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  36. chickadee (22 comments) says:

    omg! we don know gang stuff. We do and know not to go there. Stupid maori manu hates girls so gfys manu.

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  37. goldnkiwi (1,513 comments) says:

    It might be more known now but then? I do not agree.

    Millie Holmes might not agree either.

    Gang members as well as everyone else has a mother, a grandmother, possibly a sister, nieces, cousins. There should in my opinion be an inherent respect for ‘females’, which in some instances seems to be lacking.

    Women should teach their sons better.

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  38. eszett (2,426 comments) says:

    Bad ad placement

    Depends how you look at it. For Skyn it was an excellent choice, couldn’t have hoped for more exposure.

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  39. chickadee (22 comments) says:

    Thats stupid why is it their mothers fault when they do it. Millie Homes loved her man and he was a dick. dont go to places were there is danger da!

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  40. redqueen (582 comments) says:

    Sorry, I am not seeing the ‘rape culture’ comment. Granted, it was a dammed silly time to show the advert, but saying that someone enjoying sex is promoting ‘rape culture’ sounds a bit of a stretch for me. Next we’ll be saying that showing people enjoying food in an advert is promoting ‘weight culture’ during a healthy cooking programme.

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  41. goldnkiwi (1,513 comments) says:

    Chickadee, technically there is danger for females everywhere imo.

    I have been young and dumb and to a gang headquarters, according to you I was just ‘lucky’. I just went to a party which happened to be at a Motorcycle Club. Why should that give someone permission to rape?

    How else do children learn respect but from their parents. I am old enough to consider that as mother’s mostly do the early child rearing that respect starts with them.

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  42. chickadee (22 comments) says:

    Wont learn respect in gang headquarters da!

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  43. goldnkiwi (1,513 comments) says:

    You can teach and earn respect from men of all persuasions. Dominance is dominance!!!

    But as a rule I would agree, but I do not think it is wisdom that one is born with.

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  44. xy (189 comments) says:

    Hey DPF I think you were actually right, burning down kiwiblog and salting the earth might be the best option after all.

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  45. Jack5 (5,145 comments) says:

    XY posting at 11.18 … the last Lefty standing. Or you will be when the SEALs have taken Big Herman the German off to the USA for trial.

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  46. tvb (4,497 comments) says:

    Nicholas got caught up in a group of corrupt Policeman who thought it was fun to treat a young teenage girl as a sexual plaything. Many of those cops have served prison sentences but not for what they did to Miss Nicholas. One a Senior Officer (the ring leader) went to jail for perverting the course of justice, but not for Miss Nicholas. She probably felt she did not get justice and to be fair she did not. Many will think she asked for it. Certainly she placed herself in a high risk situation. That culture has disappeared now thankfully. The Police bar that nurtured this behaviour has quietly closed and the environment is much less macho and more professional.

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  47. lolitasbrother (746 comments) says:

    http://postcardsfrombangkok.blogspot.com/2014/08/david-farrar-mq.html

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  48. Monique Angel (295 comments) says:

    Condoms are relevant to the act of protected sex and not to the act of rape so it’s a little unusual for someone to get all butt-hurt over a condom ad on behalf of Nicholas and make a complaint. And the phrase “rape culture” is offensive as “culture” suggests a large proportion of society are influenced to act a certain way. It suggests that all men and some women have the potential to be rapists a which is just abhorrent. If anything we live in an “anti rape” culture. As in this case were people take offense in a case where none is intended and no real link can be drawn.
    Mara. I’m good. I have a barn of kids, a good man and a limitless supply of Chardonnay. But raging into the night via blogs at the injustices of the world and actions by daft pricks keeps it real for me and it’s better than therapists and AA.

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  49. RRM (10,001 comments) says:

    I saw Louise Nicholas doing a book signing once in Rotorua.

    Impeccably dressed, huge smile, obviously doing very well out of it and loving the attention.

    I don’t want to say I wonder if it was worth getting raped for, but… there’s obviously good money in being aggrieved…

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