October 7, 2009 4:00pm by David Farrar

UMR on perceptions of NZ’s media

UMR polled 750 New Zealanders from 24 to 27 September on what they think of the NZ media. Very interesting results:

Only 35% said the NZ media are accurate in reporting the news, with 25% saying inaccurate, 37% neutral and 3% don’t know.
Over 60s have the lowest score for accuracy – 23% compared to 43% for under 30s.
30% say the NZ media are balanced and 30% say they are one-sided.
27% say they are willing to admit mistakes, and 46% say they are not willing.

It is a pity UMR did not report party identification, as I would be very interested in if there was any significant differences between National and Labour voters.