UMR on perceptions of NZ’s media

polled 750 New Zealanders from 24 to 27 September on what they think of the NZ . Very interesting results:

  • Only 35% said the NZ media are accurate in reporting the news, with 25% saying inaccurate, 37% neutral and 3% don’t know.
  • Over 60s have the lowest score for accuracy – 23% compared to 43% for under 30s.
  • 30% say the NZ media are balanced and 30% say they are one-sided.
  • 27% say they are willing to admit mistakes, and 46% say they are not willing.

It is a pity UMR did not report party identification, as I would be very interested in if there was any significant differences between National and Labour voters.

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