The Greenpeace Fonterra Ad

October 7th, 2010 at 1:59 pm by David Farrar

Don’t agree with it, but I have to say a pretty damn effective attack ad. I wonder if that is a professional actress – too good to be an amateur I reckon.

Tags: , , ,

56 Responses to “The Greenpeace Fonterra Ad”

  1. JJW (14 comments) says:

    Yip. She was on Shortland Street. Don’t know if she still is *hangs his head with embarassement that he knows this*

    [DPF: Was she the one who played Morgan - the Southland nurse?]

    Vote: Thumb up 0 Thumb down 0 You need to be logged in to vote
  2. Redbaiter (13,197 comments) says:

    Same old scaremongering lies and exaggeration. I detest these cowards who cannot fight for their political views on the basis of facts logic or coherent argument but prefer emotional propaganda such as this. (or indoctrinating school children). They are the very evil they profess to stand against.

    Vote: Thumb up 0 Thumb down 0 You need to be logged in to vote
  3. tankyman (120 comments) says:

    I see all that charred wood at the end and all I can think is about charcoal to fire up the BBQ.

    Mmm – steaks.

    Vote: Thumb up 0 Thumb down 0 You need to be logged in to vote
  4. Bevan (3,965 comments) says:

    Mmmmm, steak……

    Prime Eye Fillet, mmmmmmmmmm.

    Vote: Thumb up 0 Thumb down 0 You need to be logged in to vote
  5. Murray (8,838 comments) says:

    The left go negative. Theres a first.

    Vote: Thumb up 0 Thumb down 0 You need to be logged in to vote
  6. John Gibson (295 comments) says:

    So DPF what don’t you agree with ? The message seems to be that Fonterra are logging rain forests to produce milk. Presumably this is easy to verify or not ?

    Redbaiter – surely they are arguing on facts. If Fonterra is destroying rain forest then that is a fact. If they are destroying rain forest then animals will be made homeless – a fact.

    Vote: Thumb up 0 Thumb down 0 You need to be logged in to vote
  7. Manolo (13,327 comments) says:

    The reactionary Luddites at it again. They will be happy sending NZ back to the Stone Age.

    Greenpeace is the militant arm of the watermelon party, so this sort of propaganda is expected.

    Vote: Thumb up 0 Thumb down 0 You need to be logged in to vote
  8. Sonny Blount (1,845 comments) says:

    What is the alternative feed source that Greenpeace are offering up? I want to hear their solutions, not just their whining.

    Vote: Thumb up 0 Thumb down 0 You need to be logged in to vote
  9. tankyman (120 comments) says:

    @ Bevan: “Prime Eye Fillet, mmmmmmmmmm.”

    oh yeah – then Im going over to Red Alert to tell them I paid for that beautiful meal with my tax cut and watch their heads explode.

    Vote: Thumb up 0 Thumb down 0 You need to be logged in to vote
  10. davidp (3,540 comments) says:

    I prefer this Greenpeace ad:

    http://www.youtube.com/watch?v=vgvnqv1-_D4

    It has a certain dead-eyed Hilter Youth quality about it that makes it so compelling.

    Vote: Thumb up 0 Thumb down 0 You need to be logged in to vote
  11. Whoops (139 comments) says:

    It’s about the PKE. Plenty of noise and misdirection from both sides, but there do look to be better (price, nutrition, impact) alternatives.

    Had a long conversation with a very passionate anti-ETS, anti-climate change farmer. He completely surprised me by praising GP in exposing this issue – and felt strongly that NZ farming doesn’t need this product.

    Just wait till the public and GP cotton on to the fact that Fonterra’s new farms its buying in China (how ironic) are cubicle farms (acknowledged by Fonterra).

    Vote: Thumb up 0 Thumb down 0 You need to be logged in to vote
  12. OTGO (510 comments) says:

    And that’s the problem with Greenies. With a full Brazilian that pube problem just disappears…

    Vote: Thumb up 0 Thumb down 0 You need to be logged in to vote
  13. Nookin (3,033 comments) says:

    People who don’t think very clearly may also worry that Fonterra milk is full of hair from a baboon’s ass.

    Vote: Thumb up 0 Thumb down 0 You need to be logged in to vote
  14. GJ (329 comments) says:

    Typical Greenpeace lies and scaremongering. They make me sick!

    Vote: Thumb up 0 Thumb down 0 You need to be logged in to vote
  15. Redbaiter (13,197 comments) says:

    Mr. Gibson, I ‘m surprised you seem to have not read the article yesterday on the lies from the Sea Shepherd organisation. The environmental movement is corrupt and cannot be trusted. That it has such partisan support among our media, that group who are bound by the code of their profession to be SKEPTICS is even more upsetting.

    When one sees such dereliction of duty, and also observes such corruption and dishonesty, why would anyone ever take anything these obsessive people say at face value.

    What about the widespread indoctrination of naive and gullible school children? Is this something that anyone with a rational argument would need to do?

    Without a doubt there is another side to this story, and I have actually addressed it on a previous occasion. Do you think it is a good thing that the media is so hopelessly compromised? Do you endorse the indoctrination of school children? Do you yourself think there could be any truth in any argument that opposes the views of Greenpeace, or is it basically a matter of faith with you?

    Vote: Thumb up 0 Thumb down 0 You need to be logged in to vote
  16. RightNow (6,646 comments) says:

    How interesting. PKE is basically a waste product after the OIL is extracted from the Palm Kernel to make bio-diesel.
    Are there any protests about the use of palm kernel oil for bio-diesel or is it all aimed at the people making use of the waste product?

    Vote: Thumb up 0 Thumb down 0 You need to be logged in to vote
  17. JiveKitty (869 comments) says:

    Greenpeace don’t offer solutions. They place a different discount value on resource use and expect that everybody else will have a similar value too but won’t have thought about their personal resource use. However, that’s simply not the case. Given that, they need to offer viable solutions which don’t inconvenience too much, probably starting with practical ones and incrementally building up with what people could do. But they don’t really. They might on their website, but how many people actually bother going there unless they’re already dedicated to the cause?

    Vote: Thumb up 0 Thumb down 0 You need to be logged in to vote
  18. simpleton (154 comments) says:

    RightNow (1,499) Says:
    October 7th, 2010 at 2:40 pm
    How interesting. PKE is basically a waste product after the OIL is extracted from the Palm Kernel to make bio-diesel.
    Are there any protests about the use of palm kernel oil for bio-diesel or is it all aimed at the people making use of the waste product?

    To further extend;
    After the bio-oil is extracted, that many people demand and use in many “today products” plus bio-diesel then the PKE is often just burnt to carbon, but here in NZ the dairy farmers extend the cycle when they recycle that high nutrious feed waste product, producing milk, only using so far a very low percentage of all that waste.
    Probably that carbon factor now becomes locked up into our soils.

    Vote: Thumb up 0 Thumb down 0 You need to be logged in to vote
  19. Poliwatch (335 comments) says:

    Attractive young lady. Obviously uses quite a bit of the stuff herself http://www.fedepalma.org/oil_uses.htm

    Vote: Thumb up 0 Thumb down 0 You need to be logged in to vote
  20. Brian Smaller (3,983 comments) says:

    If the Greenies hadn’t jumped up and down about biofuels a few years back then Indonesia wouldn’t be converting forest to plantation now – they would be drilling for oil instead. Unexpected consequences and all that.

    Vote: Thumb up 0 Thumb down 0 You need to be logged in to vote
  21. emmess (1,368 comments) says:

    Hey Greenpeace
    STFU
    No pressure

    Vote: Thumb up 0 Thumb down 0 You need to be logged in to vote
  22. James (1,338 comments) says:

    Wasnt that the bird who played Morgan in Shorty? If so Im glad Kerion flattened the b***h!

    ;-)

    Vote: Thumb up 0 Thumb down 0 You need to be logged in to vote
  23. jaba (2,089 comments) says:

    at least they didn’t blow up David Ginola this time

    Vote: Thumb up 0 Thumb down 0 You need to be logged in to vote
  24. slightlyrighty (2,496 comments) says:

    Greenpeace says “Stop Drilling for Oil!”

    Biofuels are developed, including that derived from Palm Kernel oil, the by-product of which is used as supplementary stock feed.

    Greenpeace says, “Stop Using PKE!”

    You know, just once, I’d like to see a group like greenpeace put effort into what we should be doing, as opposed to what they think we should not be doing.

    Vote: Thumb up 0 Thumb down 0 You need to be logged in to vote
  25. Pete George (22,754 comments) says:

    More important – what is the effect of PKE on cow guts, especially longer term considerations and side issues.

    Corn is used extensively in the US for cow fodder and there are many complications and costs associated with it regarding herd health.

    Gibson doesn’t rhyme with gibbon.

    Vote: Thumb up 0 Thumb down 0 You need to be logged in to vote
  26. Viking2 (11,125 comments) says:

    Oh yeh and Mr Gibson (which rhymes with Gibbon alias a monkey) why don’t you ring Ferrier and askhim how many chainsaws Fonterra actually own.
    What a mindtwisted fuckwit.

    Vote: Thumb up 0 Thumb down 0 You need to be logged in to vote
  27. Steve Wrathall (237 comments) says:

    Shouldn’t we all be putting some more fibre in our diet?

    Vote: Thumb up 0 Thumb down 0 You need to be logged in to vote
  28. krazykiwi (9,189 comments) says:

    “It doesn’t matter what is true, it only matters what people believe is true.”
    – Paul Watson, co-founder of Greenpeace

    Vote: Thumb up 0 Thumb down 0 You need to be logged in to vote
  29. RightNow (6,646 comments) says:

    It’s all about emissions.

    “13. What’s wrong with industrial farming?
    Agriculture contributes half of all New Zealand’s greenhouse gas emissions, and these emissions are rising
    (they’ve increased by 15 per cent since 1990). The dairy sector is responsible for all of this increase. The
    Ministry for Agriculture and Forestry (MAF) expects that by the end of 2010, these emissions will have
    increased by at least 25 per cent above 1990 levels40.
    So at a time when everyone needs to be thinking of ways to reduce emissions, the dairy industry is planning
    an expansion that could see emissions rise drastically.”

    http://www.greenpeace.org.nz/pdf/PKE-Q&A-210910.pdf

    Vote: Thumb up 0 Thumb down 0 You need to be logged in to vote
  30. queenstfarmer (742 comments) says:

    The destruction of rainforests is a real problem. Since the extremists like Al Gore (and Greenpeace too it must be said) have been desperately drumming up global warming, more mundane yet immediate things like deforestation have been pushed into the background. Greenpeace beating up Fonterra won’t make one iota of difference, but their hearts are in the right place on this one (unlike on say global warming hysteria).

    Vote: Thumb up 0 Thumb down 0 You need to be logged in to vote
  31. JC (906 comments) says:

    Don’t forget.. these attack videos also show you what *they* think of humans, sanctity of life, and what *they* think is the answer.

    JC

    Vote: Thumb up 0 Thumb down 0 You need to be logged in to vote
  32. andrei (2,499 comments) says:

    The destruction of rainforests is a real problem

    A thousand years ago the forests of Europe were cleared to make way for agriculture and in the process Europeans became rich and comfortable.

    The heirs to that legacy of forest clearing are the cretins of Greenpeace who live comfortable easy lives of plenty and who are trying to ensure that the less fortunate remain stuck in poverty.

    They are hypocritical arseholes and if I had my way I’d make them go and live in the rain forests without the benefits of any technology that didn’t exist prior to the 17th century.

    I reckon they’d soon change their tune

    Vote: Thumb up 0 Thumb down 0 You need to be logged in to vote
  33. malcolm (2,000 comments) says:

    “Fonterra’s use of palm kernel fuels rainforest destruction”.

    True enough. If you take away the implicit “partly”, “indirectly”, “to some degree” etc. It’s a fact that some NZ dairy farmers are buying palm kernel extract (PKE). And Fonterra buys their milk (and is owned by them). Buying PKE creates demand in the palm oil industry. Some palm oil is produced on land which was formerly rainforest and some of this was orangutan habitat. All true. Just like:

    “Mowing your lawn funds repressive anti-democratic regimes in the Middle East” (partly, indirectly, to some degree)
    “Owning a car funds the nuclear power industry” (partly, indirectly, to some degree)
    “New Zealanders benefit from forest destruction” (partly, indirectly, to some degree)
    “Things support and cause other things” (partly, indirectly, to some degree)

    Vote: Thumb up 0 Thumb down 0 You need to be logged in to vote
  34. jaba (2,089 comments) says:

    I see she was out running with I-pod things in her ears .. not pc these days with so many deaths being attributed to the practice.

    Vote: Thumb up 0 Thumb down 0 You need to be logged in to vote
  35. Zarchoff (100 comments) says:

    Interesting how there is no meat, eggs or alcohol visible in the fridge. Bloody vegie wowsers. If she had grabbed a cold beer out of the fridge she would have been fine. Which just goes to show that beer is safer than milk – even Greenpeace says so!

    Vote: Thumb up 0 Thumb down 0 You need to be logged in to vote
  36. excusesofpuppets (133 comments) says:

    The last thing I want to do after going for a run is drink a glass of milk.

    Vote: Thumb up 0 Thumb down 0 You need to be logged in to vote
  37. noskire (831 comments) says:

    I knew it, running is bad for you. I’ve yet to see a smiling runner.

    Vote: Thumb up 0 Thumb down 0 You need to be logged in to vote
  38. Adolf Fiinkensein (2,790 comments) says:

    Malcolm, you have won the prize for gullible and ill informed horse shit:-

    ““Fonterra’s use of palm kernel fuels rainforest destruction”.”

    The truth is:-

    “Greenpeace’s drive for bio-fuels fuels rain forest destruction.”

    Fonterra uses a by product which otherwise is burned in bloody great fires which emit smoke and, God forbid, carbon dioxide.

    If NZ dairy farmers stopped using palm kernel tomorrow the deforestation would continue, thanks to Greenpeace.

    Just as the world’s temperatures would continue to change, up or down, even if the civilized world shit dawn ALL it’s industry tomorrow.

    Welcome to the watermelon world of environmentalists.

    Vote: Thumb up 0 Thumb down 0 You need to be logged in to vote
  39. mavxp (493 comments) says:

    If the additive is contributing to deforestation then sure lets not use it. If it was going to be dumped anyway if no-one used it because the main use of Palm Oil was biofuel production then this advert is being disingenuous. But still, perhaps a better product can be found if it is a marginal call to use it.

    As to the general hating of the dairy industry. Newsflash: Farming pays the bills in this country. If you don’t like it, kindly pay for your own social welfare, health-care, education, policing, defense, and government bureaucracy – and please do so on a windswept rock in the Auckland Islands. Else you are a hypocrite – in which case, kindly spare us all the wining.

    Vote: Thumb up 0 Thumb down 0 You need to be logged in to vote
  40. malcolm (2,000 comments) says:

    Fonterra uses a by product which otherwise is burned in bloody great fires which emit smoke and, God forbid, carbon dioxide.

    True. But it’s also true that they pay for PKE, thus they contribute to the viability of the palm oil industry. Anyway you seem to have missed my point. No problem.

    Vote: Thumb up 0 Thumb down 0 You need to be logged in to vote
  41. malcolm (2,000 comments) says:

    Maybe my point was too oblique. Adolf, my point is their statement is true if you strip away all the caveats which we mostly do when making bald statements. Bald statements draw your attention to a fact. But to make sense of the fact you must consider all the “partly”, “indirectly”, “to some degree” bits. Without those you’re adrift in a world of facts, with no way to sort the important from the unimportant.

    As to your point about PKE extract being an otherwise wasted by-product, and hence using it does not fund the industry from which it comes. That is simply nonsense. E.g. You own a saw mill and dump your sawdust in a hole in the ground. It’s a worthless by-product and actually costs you money to dispose of. If I come along and start buying your sawdust, then suddenly it’s just another product and income stream. And when you look at your business and decide to expand, it’s totally relevant. You wouldn’t say: “Oh I can’t consider the sawdust income because it used to be a worthless by-product”. Income is income.

    Vote: Thumb up 0 Thumb down 0 You need to be logged in to vote
  42. Brian Harmer (686 comments) says:

    In my opinion, it’s a dishonest ad.

    Vote: Thumb up 0 Thumb down 0 You need to be logged in to vote
  43. nyoung (4 comments) says:

    @Sonny Blount – Re solutions there is extensive information here:
    http://www.greenpeace.org/new-zealand/smartfarming/ … the solution to NZ’s adiction to palm kernel is more sustainable farming practices and locally grown maize when supplementary feed is really needed.

    @Redbaiter The Greenpeace campaign is backed up by plenty of facts and figures – check it out for yourself :
    http://www.greenpeace.org/new-zealand/en/reports/Palm-Kernel-Expeller-Q–A1/
    http://www.greenpeace.org/new-zealand/en/reports/factsheet-fonterra-and-climat/
    http://www.greenpeace.org/new-zealand/en/news/fonterra-exposed/fonterra-connection/

    @Manolo – back to the stone ages? Not sure where you got that from. Greenpeace advocates sustainable ‘smart farming’, embracing clean technology and renewable energy http://www.greenpeace.org/new-zealand/en/reports/energy-r-evolution-a-sustain/

    @RightNow arguing that it’s OK to use PKE because it’s a waste product is like saying it’s OK to make whale skin shoes because whale skin is a byproduct of the whaling industry. The fact is that it is a lucrative industry in its own right and simply makes the palm industry more viable.

    Vote: Thumb up 0 Thumb down 0 You need to be logged in to vote
  44. davidp (3,540 comments) says:

    Isn’t Greenpeace headquartered in Amsterdam? That’s in a country that has been almost completely deforested, and they’ve destroyed most of their wetlands. Why don’t they boycott the Netherlands and base themselves in a third world country that might not have to resort to subsidence farming if a few NGOs were supporting their economy?

    Vote: Thumb up 0 Thumb down 0 You need to be logged in to vote
  45. Tauhei Notts (1,602 comments) says:

    Has anybody else noticed that it is only Fonterra suppliers that use palm kernel extract.
    Those Tatua and Open Country Cheese suppliers must be oh so perfect.
    I’ll wager that Fonterra’s spend on paid liars, also known as public relations consultants, is many many many times more than that spent by Tatua and Open Country Cheese. It just goes to show that if your paid liars spend so much, then you are left alone facing the demented derelict dickheads of the protest industry.
    Had Fonterra left their head office where the N.Z. Co-Op Dairy Co Ltd had their head office, that is, Hamilton the protest industry would have left them alone. The protest industry will not venture more than 100 kilometres from a television studio.

    Vote: Thumb up 0 Thumb down 0 You need to be logged in to vote
  46. nyoung (4 comments) says:

    @davidp Greenpeace International is based in Amsterdam Greenpeace is present in 40 countries across Europe, the Americas, Asia, Africa and the Pacific. It’s big but not sure enough if it’s big enough to support a ‘third world’ country.

    Vote: Thumb up 0 Thumb down 0 You need to be logged in to vote
  47. Gwilly (156 comments) says:

    When are we going to have a decent public debate about using nuclear power? No emissions!

    Vote: Thumb up 0 Thumb down 0 You need to be logged in to vote
  48. Magnanomis (138 comments) says:

    Isn’t palm kernel just a ‘waste’ by-product of palm oil production? If eco-terrorists want to reduce production, they should stop using soap, stuffing their gobs with Cadbury chocolate, etc. Oh wait – they don’t bathe using soap, instead using assess milk (if anything).

    Interesting interview on Nat Radio this afternoon with someone from Federated Farmers, Crop and Seed. He was very ambivalent about importing palm kernel – said it was a bio-security risk to the large seed industry (50% of the world’s carrot seed is grown in Canterbury).

    Vote: Thumb up 0 Thumb down 0 You need to be logged in to vote
  49. davidp (3,540 comments) says:

    nyoung… A few or ten million bucks in salaries, rent, and services would do quite a lot for a third world city. Whereas it is no big deal in a European capital. But the fact remains that Greenpeace’s top level management prefer to live in a country that has been deforested and which has an enormous carbon footprint per capita. They’re like Al Gore or Prince Charles, lecturing the rest of us to consume less while enjoying all the benefits of a modern capitalist economy.

    Vote: Thumb up 0 Thumb down 0 You need to be logged in to vote
  50. bobux (349 comments) says:

    Feeding PKE to livestock contributes to rainforest destruction about as much as mulching your garden with bark chip contributes to radiata pine destruction.

    For the simple-minded, that is not very much at all. The value of a pine tree is in the timber, the bark is simply an unwanted byproduct. Ditto palm oil – the value is in the oil.

    The surge in palm-oil planting began long before PKE was ‘discovered’ by the dairy industry, and continues apace in countries where the oilseed waste is dumped or burned locally.

    NZ could ban PKE imports tomorrow, and it wouldn’t make the slightest bit of difference to the rate of forest destruction. But it would make Greenpeace supporters feel really really good about themselves, and that, after all, is the main point of Greenpeace.

    Vote: Thumb up 0 Thumb down 0 You need to be logged in to vote
  51. RightNow (6,646 comments) says:

    nyoung: “@RightNow arguing that it’s OK to use PKE because it’s a waste product is like saying it’s OK to make whale skin shoes because whale skin is a byproduct of the whaling industry ”

    I’m not so much arguing that it’s ok to use PKE, I think my real issue is that I have an immediate distrust of any organisation that promotes certainty of catastrophic climate change before they actually have a half decent understanding of all the variables. Frankly I think Greenpeace is in on a big scam. Carbon credits for some rainforest in South America seems to ring a bell in the old memory.
    I stopped my WWF donations last year because of their scare tactics. I will never again donate to an environmental group.

    Vote: Thumb up 0 Thumb down 0 You need to be logged in to vote
  52. bobux (349 comments) says:

    Magnanomis

    I heard the interview too. I was left wondering exactly what species found in the tropical jungles of Indonesia would thrive as a weed on the frozen carrot fields of Ashburton. The triffid, perhaps? Sorry, Feds spokesfarmer – back to biology classes for you.

    RightNow

    What is this ‘industrial farming’ of which you speak?

    Cows produce emissions. If you have 1000 cows, you will produce 1000 times more emissions than if you had one cow. Unsurprisingly, you will also produce 1000 times more milk and meat. At what point does owning cows become ‘industrial’?

    If Greenpeace thinks New Zealand (and presumably the rest of the world) should stop trying to increase food production, it would be nice if they would come out and say so.

    Vote: Thumb up 0 Thumb down 0 You need to be logged in to vote
  53. Brian Smaller (3,983 comments) says:

    Has anybody else noticed that it is only Fonterra suppliers that use palm kernel extract.
    Those Tatua and Open Country Cheese suppliers must be oh so perfect.

    Just like MacDonalds gets it in the neck from ‘healthy food advocates’ and meanwhile Burger King advertises another Mega Coronary Elvis Burger.

    Vote: Thumb up 0 Thumb down 0 You need to be logged in to vote
  54. Richard Hurst (754 comments) says:

    Who the hell drinks milk stright after a run?!

    Vote: Thumb up 0 Thumb down 0 You need to be logged in to vote
  55. RightNow (6,646 comments) says:

    bobux – the “industrial farming” of which I “speak” is a direct quote from the greenpiece literature that I linked to (and quoted from)

    Vote: Thumb up 0 Thumb down 0 You need to be logged in to vote
  56. nyoung (4 comments) says:

    Since the video has been viewed over 70,000 times now we’ve celebrated with a nice new showcase page at http://www.fonterra-secrets.com

    Vote: Thumb up 0 Thumb down 0 You need to be logged in to vote

Leave a Reply

You must be logged in to post a comment.