The Conservative Party ran this ad full page in the Sunday newspapers. It said:
We couldn’t be futher apart on the political spectrum.
We stand for different things, but we respect any politician that stands up for what they believe in, unfortunately they’re a bit thin on the groud at the moment.
You can change all this on September 20.
I have to say that I think this as is quite brilliant. The public like a party that can praise a politician from the other side of the spectrum, and the message the Conservatives are trying to get across is that they are a party of principle, not pragmatism.
The ad also resulted in them getting the entire Page 2 of the Sunday Star-Times, which is some very useful free publicity.